New Products Management(11版)超級強品

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內容簡介: 1.Strategic elements of the product development. The first part of the text introduces three key concepts (new products process, product innovation charter, and product portfolio) as the three strategic elements of the product development. This unites all the key strategies involved in new product development, and serves as a foundation for all aspects of product development presented in later chapters.

2.Comprehensive coverage of new product development process and practice, such as, designing for the environment and globalization in new product development, prepares students to manage the people and processes from a marketing perspective.

博客來網路書店3.Attention on Teams. Understanding of what a team is for and comprehension of team mission and strategy is critical in new products management

4.Cross-functional approach weaved throughout. Non-marketing views are博客來書店 presented as they naturally arise and are not forced into a single chapter. This helps students appreciate the multi-functional nature of prod博客來網路書局uct development in each phase of the development process.

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  • 出版社：華泰文化    新功能介紹
  • 出版日期：2015/11/13
  • 語言：英文

New Products Management(11版)超級強品

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New Products Management(11版)超級強品

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