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內容簡介: Once every decade a book comes along that bec博客來omes the standard in a field of study, the indispensable reference that every thoughtful practitioner must have on the shelf. Like Samuelson in Economics, Drucker in Management, and Porter in Strategy, Rayport and Jaworski have written wh博客來網路書局at leaders in the New Economy are calling the standard in e-commerce strategy formulation.

e-Commerce presents managers and strategists with road-tested frameworks for competing in the New Economy. This presentation is organized to facilitate the decision-making process for formulating e-commerce enterprise strategy. The text progresses from framing market opportunities to a discussion of New Economy business models, customer interfaces, and communication and branding issues through to implementation, evaluation, and valuation of the online enterprise.

The textbook and companion casebook, E-Commerce and Cases in E-Commerce, are the first volumes produced for the McGraw-Hill/MarketspaceU learning series on e-commerce. McGraw-Hill/MarketspaceU have formed an alliance to develop and deliver exceptional higher education teaching materials on the latest business practices and theories by leading thinkers in the field of e-commerce. McGraw-Hill/MarketspaceU aim to equip present and future executives, managers, and strategists in becoming successful creators of value in the new economy. To accomplish this goal the alliance offers a multi-media suite of cutting-edge tools to help navigate the world of e-commerce. These tools include E-Commerce and Cases in E-Commerce, MarketspaceU.com, the McGraw-Hill Online Learning Center (OLC), and the McGraw-Hill E-Business Power Web.

MarketspaceU is part of Marketspace, a Monitor Group company. Monitor Group is a family of professional services firms linked by shared ownership, management philosophy and assets. Monitor’s roots can be traced back to the Harvard Business School – where a number of its founders studied and taught in the 1980s. Marketspace was founded in 1998. Jeffrey Rayport and Bernie Jaworski (two of its founders) are the principal authors of the first books produced by the McGraw-Hill/MarketspaceU alliance.

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  作者： Rayport    新功能介紹
• 出版社：新月    新功能介紹
• 出版日期：2001/01/01
• 語言：英文

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內容來自YAHOO新聞

5大筆電代工廠僅見! 英業達：今年PC出貨成長5％

工商時報【記者侯良儒╱台北報導】

在外界多認為今年PC產業將衰退5％的情況下，英業達可能是5大筆電代工廠唯一出貨成長的公司。受益大客戶惠普（HP）需求看增，以及第2季將出鞘的「小米筆電」，英業達看好今年PC出貨量將成長2％∼5％，並挑戰2,000萬台的出貨量。

英業達集團昨（22）日以「改變突破」為題，在台北南港展覽館舉辦旺年會，席開450桌並送出1,000萬元的獎金，宴請旗下包括：英業達（負責PC）、英華達（負責手機）、英穩達（負責太陽能）、英冠達（負責多合一電腦AIO）約4,000多名員工，以及惠普、宏碁、華碩、富士通等客戶。

董事長李詩欽喊話，今年各子公司都將在穩定中求成長，年度集團營收將以10％為目標前進；對於520即將上任的新政府，他也感到期待，因為蔡英文所提出的「5大創新計畫」當中，像綠能科技、智慧機械、亞洲矽谷等，都與英業達涉入的產業息息相關。

去年英業達營收為3,954.7億元、年減9.2％，主要是近年全球PC市場萎縮之際，又出現代工產業「大者恆大」的集中現象，導致產能規模落後同業的英業達，去年PC出貨量下滑10％。

不過，英業達個人電腦事業群總經理張輝透露，最壞狀況已過，預估今年PC出貨將有個位數百分比成長。

張輝分析，雖然今年產業可能衰退，但英業達因產品策略的差異，「主要是產品要對」，出貨動能相對持穩；而近年全球PC需求往前3大品牌（聯想、惠普、戴爾）移動，則是另一正面因素。

去年，英業達的商用、消費PC，出貨占比分別為60％、40％，今年比例是否會變動？他並沒有正面回應。

市場人士認為，由於近年英業達對老客戶惠普，仍握有一定比重的PC訂單量，加上新客戶小米筆電第2季也將出貨，預估該公司全年PC將有2％∼5％成長性。昨日張輝受訪也坦言，今年PC出貨量將以2,000萬台為挑戰目標，而去年的量則為1,900萬台。

至於其他事業方面，李詩欽指出，去年下半年，太陽能產業陸續回溫，因此，今年集團的太陽能事業轉盈，「應該是肯定的」；而伺服器事業部分，因為沒有新產品導入，企業電腦事業群蔡枝安說，業績成長將與產業相當；負責智慧裝置的英華達組經理何代水則表示，智慧穿戴是今年成長的動力之一，智慧家庭產品也將發酵。

新聞來源https://tw.news.yahoo.com/5大筆電代工廠僅見-英業達-今年pc出貨成長5-215005731--finance.html

E-Commerce價格